• How to Promote Business in Instagram - Step-by-step Guide

    In 2017, Instagram has 800 million accounts. The main audience of the social network is solvent youth aged 20 to 40 years. Beautiful photos as if by magic wand encourage users to buy products and services.


    We will tell you all the ways to promote the business in Instagram. You can also earn money by monetising your instagram account with RevSocial. But before monetising, your account should  must have a nice number of followers. 


    If you do not already have a profile on this social network, we recommend registering a business account. It has several advantages. In the business version, there will be a Contact button. Comments will be moderated. The analyst will be available (you can view the most popular posts, record coverage and other statistics). If you already have a regular profile in Instagram, then you can switch to a business account.


    We will discuss these thing in this article:

    Fill profile: avatar and description

    Form the content plan

    Making an account correctly

    Create the right visual design

    We study the statistics

    We put the hashtags

    Remember the ranking in the tape

    How to use Stories for Business

    Commenting on other people's accounts

    We use other free promotion methods

    We order advertising from a blogger

    We are striving for native advertising

    We order targeted advertising in Instagram

    Connect MassFlow and MassLayning


    Profile: Avatar and Description

    Avatar. The main requirement for the picture - it should be such that it would be desirable to consider the account. Bright, unusual, "tasty." Do not use the logo and text if you have less than 200 thousand subscribers.


    Name and description. Treat this as a selling article with 150 characters. If you post there a text that has nothing to do with business, you will lose subscribers. The newcomers are looking at this description in the first place, so for them, write so that you want to study your account.


    The name of the profile and the string "Name" (highlighted in the account in bold) is what the Instagram search engine indexes . If you fill this information not deliberately, then lose your search traffic. Ideally, you need to use a keyword or association with the business. But the first is preferable. For example, your account is called gourou.fitness (the first keyword), and in the Name field you specify: meals, individual workouts, weight loss (three more keywords). Use Caps Lock - this will make it stand out in the search. For the same purpose, use Emodzi (within reasonable limits). Do not duplicate your name or profile name in the "Name" line. Spend the 30 characters with more use.


    Make several options and see where you find yourself in the search (only use other people's devices, not yours) and decide on the best option. Do not be lazy and take the time to compose an optimal description with a good density of keywords. Be sure to put a link to the site (personal instagram, other sots.seti).


    Instagram - Content plan


    Without a content plan, it is difficult to conduct business in Instagram. The social network is so arranged that the posts should appear regularly, so even if the content provider writes to you, it's better to let him do it according to a pre-compiled plan. The content plan organizes the maintenance of the account and makes sales manageable.


    Why does not my account sell?

    Most often - because of the lack of selling posts. It would seem obvious - you do not buy, because you do not sell. Let the selling posts become the basis of your content plan. Educate yourself for best optimal time of placement.

    Optimal time of placement:

    8-10 am: entertainment and information posts;

    12-14: information or sale;

    17-19: entertaining, informational, selling;

    21-23: communication in comments / entertainment.


    Optimal to place in a week 3 selling posts. Make publications at the most successful time, based on the behavior and activity of the audience. Prepare beautiful photos, write texts.


    Dilute the content with entertainment messages. Determine not only the topic, but also the task. For example, in the morning you post a post to prepare the audience, and in the evening do everything to talk the subscribers.


    Do not forget to take into account in the content plan your advertising activity. For example, on Thursday night you are advertised in a blog - the profile should be ready for new visitors.


    Instagram - Account registration




    Choose your path. Do not copy the instagramers that have already become popular. The copy is always noticeable and does not play in your favor.


    In this case, the main thing is to try and find your style. And be sure to think about the audience - about how it's better, what's interesting.


    Generate your ideas, content in a unified style that will resonate with your inner world and, as a result, positioning.


    Create the right visual design


    Instagram is a visual social network, so the requirements for photos are high. If you do not know where to start, look at what successful competitors in your industry are doing and not only. But do not imitate. Simply absorb what and how it is now accepted "with a bang." You will have to publish photos almost every day, so it will be much less costly to start from your own taste.


    It sells not so much the photo, as the lifestyle of the company / blogger and a single creative way of life. All photos must be at a high level. It is necessary. One substandard selfie among photos of smart cakes can turn away from you gourmets. And in the same style - it is very desirable.


    How to make a good photo?

    Use a good camera. You can use a smartphone or a camera. The main thing that in the photo there was no blurriness and grains. Take for a rule to wipe the camera lens with a cloth before you start taking pictures.

    A lot of light. Use daytime diffused light or buy a lightbox. But no photos with overexposure, yellow photos and other unaesthetic moments.

    Composition. In each photo there should be a meaning, but the composition is obligatory. You can shoot goods + background + 1-2 details, you can make complex pictures, but in both cases there must be a composition. If you do not know anything about it - YouTube is a well-known one .

    Stick to a single style. Photos should please the eye and be friends with each other. Pay attention to the colors and camera angles in the photo.

    We study the statistics

    You have activated the promotion. The visitors came. We analyze.


    General Statistics

    Impressions . How many views have your publication.

    Coverage . The number of unique accounts that looked at your post.

    Profile views . The number of unique accounts that visited your profile for the week.

    Clicks on the website . How many accounts clicked a link to a website in the company profile.

    Send a letter / contact . The number of people who used your button.

    Actions of subscribers . The time when your subscribers are most active.

    It's important to remember that impressions are the total number of post views; Coverage is unique users (how many people viewed the post).


    Publishing statistics

    If you open the publication statistics, you will be able to view the Engagement (Laiki, Conservation, Comments), Coverage and Impressions.



    We look at the average coverage of all publications (the norm is 30-60% of the total number of subscribers). For example, you have 10 thousand subscribers, the coverage should be from 3 thousand to 6 thousand.


    Involvement - to understand how many subscribers from those who saw the post, put a kid or left a comment. 10% of the Coverage is considered normal. For example, the coverage of the post: 2000, the involvement should aim to 2000.


    Subscribers . We look at such indicators: the number of accounts and the increase for the week; demographic information: age, sex and their ratio.


    We put the hashtags


    Hashtags are one of two ways to search in Instagram . As a consequence, this is a tool for attracting traffic. If you do not use hashtags, you are not in search, so you do not get 10-60 new people per day, depending on the quality and subject profile.


    It is worth using on a regular basis.


    The maximum number of hashtags is 30. You can use them in different ways. It is important that the photos / videos are attractive. The nicer they will be, the more subscribers you will receive.


    Publication time: a good publication time will provide an opportunity to quickly collect the likes and get into the TOP-9 or at least to hang out in the "newest" time and gather an audience there.


    You can use your hashtags to navigate your account, as well as popular themed hashtags to attract subscribers. It is important that hashtags match what you post. That is, under the doll to order had a hashtag - a ready-made doll.


    Do not use very popular hashtags - they are updated every 2 seconds, your post is quickly lost sight of.


    Explore your competitors and increase the bar of quality. We are talking about texts, photos, quality of products and so on. Your content can be great, but if you do not mark it with hashtags, potential customers will not get a chance to find it.


    Do not post a huge list of hashtags at the bottom of the post. In the body of the post - enough 2-3, the rest - a separate comment. The effect will be exactly the same. But the subscribers to you will not be offended.


    In addition, hashtags can be used for stocks, competitions, marathons, content tracking, feedback. In general, a great tool if you use it wisely.




    In the top by hashtags, the post falls in the dynamics of the set of likes (that is, speed, not quantity).


    Resume: post photos in a good time, get likes and find yourself in the top.


    Remember the ranking in the tape

    For some time the tape in Instagram began to be formed not by time, but in accordance with certain rules. That is, in the beginning, the posts of those bloggers will appear on the subscriber, which he actively hugs and comments, then those who are hushed less, and then only those whom he does not at all like.


    What determines the place of publication in the tape?

    Time of publication.

    The history of subscriber interaction with you (bookmarks, video views, comments, likes, interests, stay in your profile, etc.).

    How to rise in the issue?

    -placing posts at the optimal time;


    - provoke subscribers for activity;


    -work on the quality of content, encourage the audience to contact you more actively;


    - maintain a balance between the entertainment and the selling component;


    -introduce interactive: flash mobs in comments, voting and so on.


    Ask the likes (for example, if you collect 2,000 likes, write a sequel to "how easy it is to wash the windows in half an hour"), write to "hot" topics, arrange surveys.


    Take a video . The popularity of video is only growing. Likewise videos are usually 5-7 times smaller than watched, but scans are also indicators of involvement and, as a consequence, affect ranking. Plus, good videos have a viral effect (under them celebrate friends, they write large public posts and stuff).


    Recommended section. This can be accessed through high involvement and interesting content.


    Commenting on other people's accounts

    You have a cool avatar and account name. You come to a blogger with related topics (not necessarily) and leave an interesting, memorable comment. Readers of the blogger, whom you commented on, come to you, evaluate and subscribe if they liked your blog.


    To make the method work:


    A memorable name.

    The catching eye avatar.

    Beautiful profile description.

    Bright visual design.

    Good texts.

    Where to comment

    Your goal is to attract a targeted, active audience to a business account or blog. Not those who come every six months, not interested in your products. Choose for commenting blogs, readers and authors whom you like, those with whom your worldview coincides. Otherwise, attract people who will only criticize your prices and life in general.

    The most active in the comments - the first 2 hours after the publication of posts, so post notices about the publications of those people who you chose.

    Do not comment on everything, discuss resonant topics, posts of interesting topics. Do not give all the time to one blogger. Alternate accounts.

    How to comment


    The main thing is to avoid spam. Those comments from which in the eyes ruffles. In the photo - a clear example of "not working" comment.

    Leave a comment on the post topic, reply to comments of other bloggers' subscribers. What tone will be your comment, you will attract such subscribers.

    Will be angry - will attract the same scoundrels, will be positive - attract gay people with the right attitude to life. Watch the theme and tone of comments and change them depending on the post. Also, do not forget about elementary courtesy and do not try to teach people who did not ask you about it.


    Set Geotagging

    Placement of posts with indication of popular geo-locations is another promotion tool. You can also create your own "selling" location with the phone number and website address.


    We tie up social networks

    If you have a group on Facebook or a channel for youtube - set up cross-posting, invite to subscribe to Instagram . This is especially true for those who have just started developing the page. Get your first couple of hundred subscribers easily and for free.


    Section "Recommended"


    The combination of activity in the profile and good content sends you to the "Recommended" section.


    We order advertising from a blogger

    The main thing - a blogger should be your target audience. Therefore, choose bloggers with an eye to it.


    Where to look

    In subscriptions from other bloggers. Bloggers like to communicate with each other. In subscriptions from one account with 1000 followers, you will find ten accounts with the same number of subscribers.

    Bloggers in the tab are recommended. The green arrow in the user info section next to the "subscribe" button.

    In the ratings, services statistics. For example, livedune.ru. There you can see the city, the involvement, as well as see the growth of the audience from the blogger, etc.

    On stock exchanges of bloggers. For example, Plibber or labelUP. There it is convenient to find mini-opinion leaders, it reflects even more statistics, the average number of comments, likes and stuff that it is difficult to manually search for.

    In the search for Instagram : for example, according to the "doll on the order", in the top on locations and stuff.

    How to choose

    It is advisable to establish a separate account and subscribe to all those chosen as a potential site. Keep track of what is happening to them. As subscribers react to advertising posts, how much advertised accounts grow.


    Keep an eye on the engagement index. At bloggers with the number of subscribers up to 30 thousand people, it should be at least 3, and preferably 5-10%. This means that the account is live. At large with a large number of audiences - from 2.5%. If the involvement is lower, then there is no sense in ordering advertising.


    We follow that the account was positive and alive. We look not only for the quantity, but also for the quality of subscribers. We click on subscribers, likes and scroll down - there are real people or bots without avatars and shops.


    We study the comments. On business or spam?


    Video Views. A good indicator is at least 10% of the total number of subscribers (although you can wind it up if you want).


    In addition, you can ask the blogger to send screenshots Statistics Instagram : the audience, the average coverage of posts and stuff.


    Tracking for a blogger

    At least a week, or better two before deciding to work with a blogger, begin shadowing.


    Speed ​​of the set of likes under the post. It is worthwhile if there are long pauses or sudden jumps in the set of likes. For example, there was a post, it is gradually gaining 200 likes. Then - a fairly long stop, after which 800 likes in half an hour. Do not take into account the speed of licking, if the post came out at night, for example.

    Number of likes of bloggers' personal and advertising posts. It does not happen that all advertising posts have the same number of likes, as well as personal posts of the blogger. Honest advertising is always less popular.

    Number and adequacy of comments. It is worthwhile to suspect that something is wrong, if there are a lot of likes under the post, but they comment on several accounts, and all the same under all posts. Live good comments can not be screwed.

    Closely monitor the advertising posts. There was an advertising post - immediately hurry to the account, which was ordered advertising. Make a screen to remember the number of subscribers. After a day, check how the indicator has changed. If this advertiser has collected a few likes, then with the probability of almost 100% your account will collect as much.

    If you notice a lot and different ads, then this is also an excuse to be on the alert. Most often, the audience of such bloggers - not very good quality.❓

    We are striving for native advertising

    Native advertising - it is natural, is placed in the context of the site and is perceived as part of it, because it takes into account the features of the site, is not perceived as advertising. This is its main advantage.


    Let's say you are subscribed to a blog about repairs. Now this is your main topic, it worries you seriously. In one of the texts, the blogger tells how to repair a bedroom in a short time and very inexpensively. He shares the lifhakas, the latest trends and tells where you can buy materials quickly and inexpensively. All this in the context of inexpensive repair. You google this store and make out an order. Lets see what is happening

    Impact on the target audience.

    As the native advertising is placed on thematic platforms, the audience comes there with their request / task.

    Native advertising is perceived as useful content.

    There is trust. About you tells a man who is "in the subject", which faced the same problems.

    We order targeted advertising in Instagram

    The advantage of targeted advertising is that there are no nuances of working with people. You pay for real impressions. The price for a subscriber is on average 4-5 rubles.


    Targeted advertising in Instagram involves finding the target audience for such signs as: age, gender, country / region / city.


    Use the tool AiTarget - Facebook marketing partner . It will help you: determine the purpose of the advertising campaign, set up the CA;


    Choose an ad format: one photo, carousel of pictures or video;


    moderate comments to advertisements in Instagram


    Connect MassFlow and MassLayning

    MassFlowing is a massive subscription. The bottom line is that you sign up for an account. He pays attention to a new subscription and, perhaps, subscribes to the answer.


    Anfollowing is an unsubscribe from accounts that you are not interested in.


    Masslayking has a similar principle of action and influence with mass-looming.


    Programs for mass-diffusion and mass-massaging: LikeMania.com , InstaRobot, Clientogram, InstaPlus.me , PAMAGRAM , Piargram .


    Using these services, remember that Instagram bans for excessive activity.


    Set up auto-subscription after 14 days after creating the account.

    The total limit of actions for a new account on the first day is no more than 500.

    Anfollowing: no more than 1000 messages per day are allowed.

    Falling: one subscription in 30-40 seconds, no more than 200 per hour, per day - 1000.

    Laying at a time - 1000, for 30-40 seconds.

    In order for the promotion to work in Instagram, you need to use all kinds of advertising in parallel to each other. All methods are effective. Do this: do thorough preparatory work (make an account visually and content-selling) and distribute the budget among three areas of advertising: targeting, advertising from bloggers and mass-targeting / mass-targeting. See what works better and already on the pumped account, pay more attention to activities outside the account: marathons, giveaway. Again, start targeting and, based on your performance, re-budget your ads. You can also find out the coupons for instagram ads by searching on google or any other search engine. Anyways, do you know how to set up coupons site free.

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