5 Scary Moments in Online Marketing

The hair rises in the neck, the heart begins to beat faster, the hands are shaking and you hardly get any more oxygen: the feeling of fear and terror is spreading. 

Fittingly, we have put together the five scary moments of online marketers that can bring real horror moments - nicely presented including a horror scale.

1. New user interfaces and bugs

Horror of horror when a new user interface is pending or bugs in the tools occur. Such things usually cost a lot of time and often cause fluttering nerves.

It can also happen that you talk to a technician for hours instead of producing something productive. The fight is then usually tedious, tedious and mindless - similar to a zombie army.

They lurk everywhere and escape is sometimes almost impossible: the grammatical mistakes or Typos. 

Whether in ads, blogs, posts or just in an e-mail. Sometimes you can read through a text about 100x and yet there is a small bug somewhere, which one discovers only after publication or after sending and one hopes only trembling, nobody else sees it - Psychoterror par excellence.

3. Sudden Traffic Cancellation or Visibility Loss

In these cases, the heart of every SEO specialist and every SEO specialist remains. A sudden traffic crash or loss of visibility that can not be explained by a Google update. This phenomenon could also be called "ghosting" or the fear of disappearing on the World Wide Web, which is a true SEO scarecrow.

4. Server down and 404 messages

The approaching Apocalypse feel online marketing staff also in a server-down or strange 404 messages. When links lead to URLs that no longer exist, though they should. Or worse, when the whole server is paralyzed (for example, at an e-commerce shop) and nothing works for hours. Then it means to arrange shock and emergency plan.

5th point instead of comma

Harmless title, but a heart attack is guaranteed if someone dodges AdWords budget input. If you type in AdWords instead of a comma a point (ex: 500.00 CHF), then AdWords ignores this point and corrects itself a comma. The result would then no longer be a 500.00 CHF media budget, but a 50'000 CHF media budget. 

Financial horror is probably still the worst nightmare.

And because it's just so nice: Here's a  little bullet point list of the 5 horror moments  in the office: 

1. No coffee in the house 

2. Fruit flies or other animals in the food 

3. Send e-mail to wrong person 

4 Blaspheme the boss while he stands behind one 

5. Ill employees who are infected * cough *.